The Account-Based Engagement Summit 2021 is a chance for B2B leaders to learn from the industry’s top thought leaders how to effectively implement ABE. All content will be available for free on-demand after the event. The Summit will have 3 tracks:
Full-funnel analysis of how and why account-based engagement is critical to a B2B go-to-market strategy.
ABE for Sales
Sales leaders will learn how to understand, implement, and optimize account-based engagement strategies.
ABE for Marketing
Geared towards marketing leaders to explain the how and the why of account-based marketing and how it works with a larger account-based engagement strategy.